Free Plan
Magical
AI text expander and automation for repetitive tasks
About Magical
Magical is a browser-based AI productivity tool that combines text expansion, message templating, and lightweight data automation into a single Chrome extension that works across all web applications without requiring any integrations or technical setup. Users create message templates with dynamic variables — such as the recipient's name, company, or current date — and insert them instantly into any text field on any website with a simple keyboard shortcut. Magical also includes an AI writing feature that drafts messages from a brief description, and an automation layer that can transfer data between browser tabs automatically — for example, moving prospect information from LinkedIn into a CRM field without copy-pasting. It is particularly popular among sales development representatives, recruiters, and customer support teams who handle high volumes of personalized written communication daily.
Key Features
Text expansion with dynamic variable templates insertable on any website via keyboard shortcut
AI message drafting from brief descriptions for emails, LinkedIn messages, and support replies
Cross-tab data transfer automation for moving information between web apps without copy-pasting
Team template sharing for consistent messaging across sales and support teams
Pros & Cons
👍 Pros
- Works on every website without integrations — truly universal browser-based compatibility
- Dynamic variables make templates feel personalized without manual customization each time
- Cross-tab automation eliminates a significant source of repetitive manual data entry
👎 Cons
- Chrome-only extension limits compatibility for users on Firefox, Safari, or other browsers
- Data automation capabilities are more limited than dedicated RPA or full automation tools
- Free plan restricts the number of saved templates and AI drafting usage
Use Cases
Sales reps sending personalized outreach messages at scale using dynamic variable templates
Recruiters messaging candidates on LinkedIn and populating ATS fields automatically
Support teams maintaining consistent, fast replies using shared message templates across the team
💰 Pricing
Magical Pricing Plans
Monthly
Yearly
Save 20%
Free
For anyone to try it out
$0
/mo
- Up to 10 AI Meetings*
- AI meeting notes in 60+ languages
- AI-powered followup emails that sound like you
- Gallery of AI assistant background images & customizable name
- Smart scheduling links
- 15+ integrations, including Notion, Google Drive, and more.
- Up to 10 Instant Briefs, getting you ready for meetings in seconds with context from LinkedIn, Gmail threads, Google Calendar, and previous meeting notes
- Timely reminders to join meetings right on time
- Access your calendar & notes from any tab (using our Chrome extension)
- Customize your AI Notes using ready-made Meeting Templates
- *Up to 90 minutes each.
Most Popular
Pro
For individuals who want to take control of their day
$29
/mo
- Everything in Free,
- as well as:
- Unlimited AI Meetings
- Unlimited Instant Briefs
- 100% customizable AI assistant
- Priority Support
- Access to our exclusive Slack community, beta features, and productivity webinars
- Unlimited storage for meeting notes, transcripts, and recordings
Business
For teams who want unlimited time superpowers
$39
/mo
- Everything in Pro,
- as well as:
- Unified billing
- 1 year price guarantee
- Manage user permissions
- SOC 2 (Type 2)
- Team workspace
- Workspace auto-sharing
- Collaborative team features
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